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Responsible Marketing Policy

Our commitment to preventing youth access and responsible advertising

Our Pledge

Spark Bar is committed to marketing our products exclusively to adults of legal smoking age (21+). We implement strict content controls and marketing practices to ensure our brand does not appeal to or target minors in any way.

1. No Youth Targeting

We maintain a zero-tolerance policy for youth-appealing content across all marketing channels. Our comprehensive content screening process ensures compliance with federal and state regulations prohibiting marketing that appeals to minors.

Strictly Prohibited Content

Visual Elements

  • Cartoon characters or animations
  • Mascots or youth-appealing figures
  • Toys or toy-like designs
  • School supplies or classroom imagery
  • Playground or youth activity scenes

Language & References

  • Candy or dessert references (e.g., "gummy," "lollipop")
  • Children's snack or food brands
  • Youth slang or terminology
  • References to school, minors, or children
  • Games or activities popular with youth

2. Automated Content Screening

All marketing content undergoes automated screening before publication. Our content filtering system uses pattern recognition and keyword analysis to flag potentially problematic content.

Screening Process

  1. Keyword Filtering: Automated detection of prohibited terms and phrases
  2. Image Analysis: Visual content screening for cartoon elements, toys, and youth imagery
  3. Manual Review: Human verification for flagged content before approval
  4. Continuous Monitoring: Regular audits of published content for compliance

3. Age-Gated Marketing Channels

We only advertise on platforms and channels where we can verify the audience is predominantly adults 21 years of age or older.

✓ Approved Channels

  • Age-verified digital platforms (21+)
  • Adult-oriented publications
  • B2B trade shows and industry events
  • Licensed retailer locations (in-store)

✗ Prohibited Channels

  • Platforms accessible to minors
  • Youth-focused social media channels
  • Near schools, playgrounds, or youth facilities
  • Publications with significant youth readership

4. Product Design & Packaging Standards

Our product designs and packaging adhere to strict standards that prevent youth appeal:

  • •
    Adult-Oriented Aesthetics: Clean, sophisticated designs that appeal to adult sensibilities
  • •
    No Toy Mimicry: Products do not resemble toys, school supplies, or items marketed to children
  • •
    Clear Warnings: All packaging includes prominent nicotine warnings and age restrictions
  • •
    Professional Branding: Brand identity targets adult consumers exclusively

5. Retailer Partner Requirements

We work exclusively with licensed retailers who share our commitment to preventing youth access:

Retailer Standards

  • Valid state tobacco/vape retail license required
  • Age verification systems (21+) at point of sale
  • Employee training on age-restricted product sales
  • Compliance with local advertising restrictions
  • No sales to minors policy with enforcement

6. Brand Guidelines & Training

Our brand guidelines provide clear direction for all marketing materials and partner communications:

Marketing Guidelines Include:

  • Approved imagery and visual elements
  • Acceptable language and messaging
  • Age verification requirements
  • Federal and state compliance standards

Training Resources:

  • Youth marketing prevention protocols
  • Regulatory compliance workshops
  • Content screening best practices
  • Ongoing compliance updates

Report a Concern

If you have concerns about youth access, inappropriate marketing, or compliance violations, please contact our Compliance Team immediately. We take all reports seriously and investigate promptly.

Spark Bar Compliance Team

Email: compliance@getsparkbar.com

General Inquiries: info@getsparkbar.com

All reports are confidential and reviewed within 24 hours.

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